In-Motion Video Booth at Skinnygirl Jeans Launch Party

Bethenny Frankel Steps into Our In-Motion Video Booth

If you’re as big a fan of the RHONY as we are, then this next client will need no introduction! In the midst of fashion week, powerhouse Bethenny Frankel launched her brand new (and highly anticipated) line of Skinnygirl Jeans. Hosted at the iconic Macy’s Herald Square, the launch party was buzzing with music, drinks, and our In-Motion Video Booth!

Once again for NYFW, Shake and Share was tasked with creating simple videos that focused on the fashion at hand, rather than an elaborate set. Equipped with only a bright red backdrop—part of the Skinnygirl image—we were able to focus on the intricacies of the jeans themselves during our shoot. Bethenny calls these “little moments;” a well-placed stud, a few unfinished edges, a subtle racer stripe.

Nevertheless, our on-site editor still added a few effects and some beats to the finished video clips. Social media sharing was available within minutes of filming. A huge social media push was always the goal to set the Skinnygirl Jeans brand off with a great amount of momentum, and we were happy to be a part of the activation!

We have to admit, this was an easy job. Skinnygirl Jeans look fantastic in person, on any body type, and translated impeccably onto film. You can peruse the many styles and some other great pieces she has designed on the Skinnygirl website. And if you ARE a Frankel fan, you should know that she looked s-t-u-n-n-i-n-g. Also, Sonja. And LuAnn!

Check out some of our other New York Fashion Week work in our blogs!