In-Store Video Booth for BCBGeneration
Fall Fashions Begin with In-Motion Video Booth for BCBGeneration
Fall has arrived! And as the seasons change, so does the fashion. Temperatures are just beginning to drop in the city and New Yorkers are packing away their shorts. Consequently, clothing brands are beginning to move their autumn inventory to the front of the store and marketing begins anew for the season. This past weekend, BCBGeneration, the younger, West Coast sister-brand of BCBGMaxAzria, invited us into their store to create some social content for a fall shopping party with our In-Motion Video Booth!
Fresh out of a busy NYFW, Shake and Share jumped at the opportunity to work with another fashion brand. The ability to film clothing, as opposed to taking a still picture, adds extra intrigue to an activation. There’s no imagination involved, you can actually see the way the fabric will move with your body.
Any event that that allows a customer to become part of an activation is fun for our team. Shoppers jump at the chance to get in front of the camera and, although they’re almost always nervous that they’ve done something silly on camera, our on-site editor turns every shot into a professional-quality video clip. And we want everyone to love their videos because, let’s be honest. The goal here is to get people to post post POST!