Cinematic Activation for G-Star Raw

G-Star Raw Uses In-Motion Video Booth as Brand Activation at Winter Styling Event

We all know that fashions change even quicker than seasonal Starbucks flavors here in NYC. Winter trends are abuzz right now, and G-Star Raw hosted a small event for customers to learn about the emerging styles. Along with guest speaker Rotimi (maybe you’ve seen him on a little show called Power), Shake and Share’s In-Motion Video Booth was one of the stars of the event!

Because G-Star Raw wanted a Brooklyn-themed shoot, we used a green screen to create backgrounds from beautiful shots of BK. As a fashion shoot, we kept the movements and poses simple. The concept is to focus on the models (yes, we call the customers models) and their streetwear, as opposed to overdramatized moves or quirky props. The finished videos were these super-suave “moving magazine covers” that were to-die-for!

While we always have our favorites, the team can confidently say there were NO bad shoots that day! The people of Brooklyn showed up excited and ready to work the camera. Consequentially, we probably didn’t even need a director for this activation. All he had to do was call “action” and the customers did the rest!

Want to see some other shoots we’ve done with our In-Motion Video Booth? Check out our favorites on our website!

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